The Rise, Fall, And Rise Of The Gucci Handbag

The Rise, Fall, And Rise Of The Gucci Handbag

Not much garners more admiration and respect in the fashion world than designer handbags. What were once thought of as solely functional, have now been elevated to sophisticated and stylish fashion; those pieces that women with means will track down at all costs in order to have the latest and greatest in handbags in their collection. The Gucci line, especially, has long been respected for their Gucci handbag – among other luxury items – and continues to hold court in the fashion world as one of the most reputable companies of all times.

The Gucci handbag had its beginnings in Florence Italy in 1921, when Guccio Gucci opened his first store that specialized in leather products including handbags and saddles. By the late 1930s Gucci had opened a store in Rome and had become known for high quality and luxury items. The family business continued to blossom even after Guccio Gucci’s death in 1953; his sons continued the work their father had begun and before long there were Gucci stores in every major city including New York, London, Paris, and Hong Kong.

However, success was not enough to prevent the Gucci boys from fighting each other on design and business decisions and in the late 1970s the company hit hard times, almost resulting in the bankruptcy and the closing of doors. The company would not regain firm financial footing into well into the 1990s when it was bought out by a holding company.

With the purchase of the Gucci brand came a new designer, and the brand was well into a full-blown revitalization by the mid-nineties. The Gucci handbag had a comeback as well, becoming a favorite among celebrities.

The Gucci handbag is synonymous with luxury and continues to be on the wish list of many women far and wide. With a reputation for quality, style, creativity, and sophistication, Gucci will undoubtedly continue to be a name significant in the fashion world for many generations to come.

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